Start here if you want to bake cakes that are delicious, beautiful and consistently reliable.
If you’re just beginning your baking journey, or if you’ve tried countless recipes and still feel unsure… the very first step is simple:
A reliable sponge that works every single time.
Start here if you want to bake cakes that are delicious, beautiful and consistently reliable.
If you’re just beginning your baking journey, or if you’ve tried countless recipes and still feel unsure… the very first step is simple:
A reliable sponge that works every single time.
“What’s the first step if I want to become confident with cakes?”
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Before colours, layers or decoration techniques, you need one thing that changes everything: a reliable sponge.
When your cakes come out soft, level, consistent and delicious, the whole process becomes lighter. Your confidence grows, your time in the kitchen shortens, and you finally have the space to focus on the creative part — the part only you can bring to life.
Because here’s something many beginners don’t realise:
The baking stage shouldn’t drain your energy.
A confident baker relies on a small set of recipes that always work.
Simple, adaptable, cost-effective and delicious.
Having one strong base recipe, and learning how to create flavour variations from it, will completely change your experience as a baker.
This is the turning point in baking. When you:
- stop jumping from one method to another
- rely on one strong base recipe
- see your sponges turn out consistently well
And that’s exactly why Flavour & Textures is so powerful.
What you’ll learn:
Flavour & Textures was created especially for beginners and for anyone who wants clarity, structure and confidence in the kitchen.
Bake soft, stable and consistent sponges
Build flavour combinations in a simple and practical way
Create fillings with the right texture for layered cakes
Adapt recipes without fear or confusion
Set up a baking routine that saves time, money and ingredients
This is the foundation you’ll use for every cake you create – at home, for friends, or for your first clients.
For beginners who feel lost
- “I want to start… but I don’t know how.”
- “I’m confused by too many recipes.”
- “My cakes are never the same twice.”
- “I wish someone would just tell me what really works.”
Then this course was made for you.
You’ll learn clear methods, simple recipes and reliable processes – nothing complicated, nothing overwhelming.
Just what you truly need to get started with confidence.
Extended Black Week: 30% off
Flavour & Textures remains with a limited-time discount for the next few days. If you’ve been wondering where to begin, this course is the most solid first step you can take.
from $159 to
$111USD
- 30% OFF
Layer by Layer: A practical chart (PDF) showing the perfect amount of fillings for each cake size.
Beyond Flavour & Textures...
If you’re curious to explore buttercream, cake design or colour creation, there are other courses that may suit your journey. Click the button and speak with my team, and we’ll guide you towards the options that fit you best.
or send an email to: help@aliceandrosa.co.uk
Inside Flavour & Textures, you’ll discover video lessons covering:
- Essential equipment, materials and key ingredients
Everything you need to start baking with confidence – without unnecessary tools. - The alice+rosa master sponge recipe (and it’s variations)
Vanilla, Chocolate, coconut, lemon, carrot, red velvet, pistachio, and coffee & walnut. - Hybrid cakes
Versatile sponges that can be made with butter, oil or a mix of both. Includes hybrid vanilla and hybrid chocolate sponges. - Delicious fillings
A full collection of fruit-based and classic fillings: strawberry purée, passion fruit purée, strawberry curd, raspberry ganache, passion fruit cream, blueberry coulis, cream cheese frosting, pistachio ganache, and salted caramel sauce. - PLUS: extra written recipes
Raspberry vanilla cake, Oreo cake and banana cake
- SWIPE TO SEE MORE
What you’ll get:
pre-recorded classes filmed professionally
watch anytime, at your own pace, as many times as you need
ongoing daily support from Carol, via the course platform for 2 years
2-year full access with future updates included
digital certificate upon completion
Black Week Bonus: Layer by Layer PDF
HI! I'M
CAROL RAVAGNANI.
founder and cake designer behind alice + rosa.
Baking for me had to fit around my two daughters, my day job, a house to look after and running my own business. I had a few hours in the evening to make it happen so time was very scarce and had to be used smartly. I couldn’t afford mistakes or long processes.
Everything I do and teach my students takes into account practicality and efficiency. My recipes fit into a real life, without giving up on flavour or quality – which will always be something non-negotiable for me.
That’s why this course means so much to me. Flavour & Textures is more than recipes – it’s a functional, reliable method for busy, modern women who love baking but need simplicity and results.
Today, I’m proud to teach students in over 40 countries and guide women who, like me years ago, are looking for clarity, confidence and their own creative voice.
Black Week - Frequently Asked Question
Who is Flavour & Textures for?
This course is designed for beginners or anyone who feels unsure about where to start with cake baking. If you want reliable sponges, clear guidance and a simple structure to follow, this is the perfect first step.
Do I need any experience to join?
No. You’ll be guided step-by-step from equipment to sponges to fillings.
What do I need in terms of equipment?
Just a few essential tools. Inside the course, there’s a dedicated video lesson showing exactly what you need (and what you don’t).
How long will I have access to the course?
During Black Week, the course comes with 30% off, and you’ll receive 2 years of access to watch the lessons as many times as you like.
Are the recipes suitable for selling cakes?
Yes. All recipes have been tested in real cake businesses and are suitable for clients, celebrations and custom orders.
Will I learn how to decorate cakes in this course?
This course focuses on the baking side — sponges, flavours and fillings. If you want to learn buttercream decoration and styling, that is covered in Buttercream & Style.It means you’ll have access to the courses forever — no expiration date, no renewals. You can return to the content whenever you need it, at your own pace.
What if I have a question during the course?
You can send us a message through our support channel, and my team and I will be happy to help.
How do I enrol?
Simply click the button on this page during Black Week to join with the promotional price.
How will I access the courses?
From any device — mobile, tablet or computer. The courses are hosted on the Hotmart platform, and all you need is an internet connection.