All Signature Collection cakes are made to order and require a minimum of 7 days’ notice, subject to availability.
Submitting an order request does not reserve your date. Once we have confirmed availability, your requested date will be provisionally held for 24 hours.
Your order is confirmed once full payment has been received. If payment is not received within the 24-hour period, the slot may be released for other orders.
Once payment has been received, we’ll send you an order confirmation with your final order details. Please check these carefully and let us know as soon as possible if anything is incorrect.
All prices are in pounds sterling (£).
Signature Collection prices are fixed according to cake size and include complimentary delivery within London Zones 1–3.
Delivery outside this area may be available by arrangement and will be quoted separately.
Any additional cost resulting from an agreed change to your order will always be confirmed with you beforehand.
We understand that plans sometimes change. If you need to cancel your order, please let us know as soon as possible.
Cancellations made 14 days or more before delivery will receive a full refund.
Cancellations made 7–13 days before delivery will receive a 50% refund.
Cancellations made less than 7 days before delivery are non-refundable, as each order reserves one of a limited number of production slots and, at short notice, we may be unable to offer that space to another customer.
If you would prefer to move your order to another date, we’ll always do our best to accommodate this, subject to availability. Where we’re unable to move the order, our cancellation policy will apply.
In the unlikely event that we are unable to fulfil your order, we will let you know as soon as possible and provide a full refund of all payments made.
We understand how important your celebration is and, where possible, we’ll do our best to help you find an alternative.
If you need to make a change to your order, please contact us as soon as possible and we’ll do our best to help.
Changes to the design, size, flavour or colour palette can be requested up to 7 days before delivery, subject to availability.
Changes requested less than 7 days before delivery may not be possible.
If a change increases the price of your order, the difference will need to be paid before the change is confirmed.
Delivery address changes should be made as early as possible and are subject to our delivery area and availability. Additional delivery charges may apply if the new address falls outside our complimentary delivery area.
Every alice+rosa cake is made and decorated by hand. The images shown on our website are examples of each Signature design, and small variations in colour, texture and decorative details are a natural part of the handmade process.
Our Signature designs themselves are fixed, but the colour palette can be personalised for your celebration.
If you choose a personalised palette, we’ll interpret your colour references in the alice+rosa style. While we’ll work closely with the direction you provide, exact colour matching cannot be guaranteed.
Delivery is complimentary within London Zones 1–3. Delivery outside this area may be available by arrangement and will be quoted separately.
Your delivery date, address and delivery window will be confirmed with your order. Please make sure someone is available to receive the cake throughout the agreed delivery window.
For deliveries to venues, please provide the name and contact number of the person responsible for receiving the cake and make sure the venue is expecting our delivery.
We take great care to ensure your cake arrives safely and in perfect condition.
If we’re unable to deliver because no one is available at the agreed address during the delivery window, we’ll try to contact you using the telephone number provided with your order.
Cakes will not be left unattended or with a neighbour, concierge, reception or another person unless you have authorised them to receive the cake on your behalf.
If the cake cannot be handed over, redelivery cannot be guaranteed and any additional delivery costs will be charged to the customer.
While we make every effort to deliver within the agreed window, occasionally circumstances outside our control — such as severe traffic disruption, accidents or extreme weather — may cause delays. If this happens, we’ll keep you informed and get your cake to you as soon as possible.
Once the cake has been delivered and accepted, responsibility for its safe storage, handling and display passes to you or the person accepting it on your behalf.
All our cakes are made in a kitchen that handles allergens, including nuts. While we have procedures in place to manage allergens carefully, we cannot guarantee that our cakes are completely free from traces of allergens.
Allergen information for each flavour is provided before ordering. If you or any of your guests have an allergy or dietary requirement, please contact us before placing your order.
Once your cake arrives, please keep it refrigerated.
For the best flavour and texture, we recommend taking your cake out of the fridge at least 2 hours before serving, allowing the cake and buttercream to come to room temperature.
Please keep the cake away from direct sunlight, heat sources and warm environments once removed from the fridge.
Any leftovers should be refrigerated and enjoyed within 3 days.
Our cakes are taller than traditional cakes, so we provide a cutting guide to help you achieve the recommended number of portions. You’ll find a QR code linking to the guide on your cake box.
We take great care with every cake we make and want you to be delighted with your order.
If something isn’t right when your cake arrives, please let us know as soon as possible, ideally before the cake is served, and provide photographs where relevant so that we can understand what has happened and do our best to resolve it.