I grew up in são paulo, brazil, where food is rarely just food and celebrations are rarely taken lightly. gathering around a table, sharing homemade sweets and marking life’s moments with the people you love is an important part of our culture.

I’ve always been drawn to creativity, although it took me a long time to find the form it would take. when I became a mum, I baked my daughter’s first birthday cake and something clicked. what started as curiosity quickly became an obsession, a business and eventually a community of students around the world.

today, alice+rosa is a cake studio built around a simple belief: that baking is one of the most accessible forms of creativity.

through cakes, courses and creative experiences, my hope is to inspire others to make beautiful things, celebrate the people they love and discover the confidence that comes from creating something with their own hands.

many of the cakes in our collection are named after portuguese words that speak of affection, comfort and connection – a small nod to my brazilian roots and the moments that bring us together.

whether you’re here to order a cake, learn a new skill or simply find inspiration, I’m glad you’re here.”

welcome to alice+rosa.